Cultural Web Analysis

ACCA Director Author

Cultural Web Analysis

Cultural Web Analysis

Applied to Sept 2023 Preseen Case

1. Paradigm (the culture):
• Corjetz operates within the paradigm of providing efficient, affordable air travel without compromising on punctuality or safety.
• Recommendation: While maintaining this core paradigm, Corjetz should also explore ways to enhance the overall customer experience without significant cost implications.
2. Structure of Power:
• The Board of Directors, especially with the CEO and the influence of the founding family, holds significant decision-making power.
• Recommendation: Foster an environment where feedback from ground staff and cabin crew, who interact directly with customers, is also considered in decision-making.
3. Control Systems:
• Corjetz likely emphasizes operational efficiency, punctuality, and customer satisfaction as primary performance metrics, given its low-cost model.
• Recommendation: Introduce efficiency-driven KPIs and sustainable operational practices to further reduce costs and increase profitability.
4. Rituals and Routines:
• Corjetz might focus on streamlined boarding procedures, efficient turnaround times, and no-frills in-flight services to maintain its low-cost operations.
• Recommendation: Regularly review and refine operational routines to identify areas for further efficiency and potential cost savings.
5. Organisational Structure:
• Corjetz's structure might be lean and hierarchical, focusing on cost-control at all levels.
• Recommendation: Encourage cross-departmental collaboration, especially between operations and customer service, to ensure a balance between cost-saving and customer satisfaction.
6. Symbols:
• Corjetz's branding would symbolize affordability, reliability, and efficiency. The emphasis would be more on functional aspects rather than luxury.
• Recommendation: Periodically refresh branding elements to resonate with evolving customer expectations, while emphasizing the value proposition of affordable travel.
7. Stories:
• Tales within Corjetz would center around its commitment to providing affordable travel options, stories of helping people travel more for less, and its growth journey in the competitive low-cost segment.
• Recommendation: Highlight stories of customer satisfaction, community engagement, and successful initiatives that emphasize the brand's commitment to value-driven travel.

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Categories: : Strategic Business Leader (SBL)